My Role: Freelance Design – Brand Development
Organization: JRM Graphics
Organization: JRM Graphics
The Wandering RV Tech is a one-person repair business that comes to customers instead of the other way around. People call when their home on wheels breaks down, often far from home, so the brand has to earn trust quickly and feel like a real person, not a faceless repair shop. I built the identity from scratch: the logo, business cards, letterhead, and website.
The Mark
The logo is a wordmark that becomes the RV itself, in motion. The business name forms the vehicle, so the brand says what the company does and that it comes to you, without needing a separate icon.
The logo is a wordmark that becomes the RV itself, in motion. The business name forms the vehicle, so the brand says what the company does and that it comes to you, without needing a separate icon.
The Palette
The palette comes from the owner’s work uniform and his favorite colors. When he pulls up to a campsite, the person in the uniform matches the logo on the business card and the website, so the brand and the technician read as one and the same. For a business where the owner is the service, that consistency builds trust before he picks up a tool.
The palette comes from the owner’s work uniform and his favorite colors. When he pulls up to a campsite, the person in the uniform matches the logo on the business card and the website, so the brand and the technician read as one and the same. For a business where the owner is the service, that consistency builds trust before he picks up a tool.
Carrying it Through
The identity extends from print pieces the technician hands customers in person to a website for people searching for help on their phone, often from the road.
Select mockups were produced with AI assistance; all brand design is my own.
The identity extends from print pieces the technician hands customers in person to a website for people searching for help on their phone, often from the road.
Select mockups were produced with AI assistance; all brand design is my own.
