My Role: Senior Graphic Designer – IMTS Brand Lead
Organization: AMT – The Association For Manufacturing Technology
Organization: AMT – The Association For Manufacturing Technology
IMTS – the International Manufacturing Technology Show is the largest manufacturing trade show in the Western Hemisphere, bringing together about 90,000 attendees, 1,800+ exhibitors, and global industry leaders.
As the senior designer at AMT, I led the development and execution of visual assets supporting the event’s brand, campaigns, and on-site experience.
The Challenge
IMTS operates at an enormous scale, with thousands of competing visuals, brands, and messages across the show floor and digital channels.
IMTS operates at an enormous scale, with thousands of competing visuals, brands, and messages across the show floor and digital channels.
The challenge was to:
• Create a cohesive visual identity across dozens of touch-points
• Ensure clarity and consistency across internal and external communications
• Design assets that could cut through visual noise in a highly competitive environment
• Create a cohesive visual identity across dozens of touch-points
• Ensure clarity and consistency across internal and external communications
• Design assets that could cut through visual noise in a highly competitive environment
The Solution & Final Impact
I ensured that I was delivering a unified visual experience across:
• Event marketing campaigns
• On-site branding and signage
• Editorial and promotional materials
• Event marketing campaigns
• On-site branding and signage
• Editorial and promotional materials
The result was a cohesive system that supported both brand recognition and attendee engagement at scale. I elevated the visual presence of one of the largest manufacturing events globally, strengthened brand consistency across a complex, multi-channel campaign, and contributed to a high-impact event experience for a global audience.
The result was a cohesive visual system that supported brand recognition and attendee engagement across a global manufacturing audience.
IMTS 2022 — The Find Campaign
This marked the first year all IMTS marketing was produced in-house. The Find campaign spotlighted the people and technologies behind the industry using simple, bold compositions and went on to win NYX Marketing Awards for event marketing and advertising design.
This marked the first year all IMTS marketing was produced in-house. The Find campaign spotlighted the people and technologies behind the industry using simple, bold compositions and went on to win NYX Marketing Awards for event marketing and advertising design.
IMTS 2024 — We Are IMTS
Building on 2022’s success, this campaign merged human and technological narratives into a unified visual language. I pushed for richer layering, gradients, and dynamic compositions to elevate the storytelling. The campaign supported a successful show and earned the Marketing Genius Award from the Gold 100, which recognizes the top trade show marketing campaign across all major trade shows in the United States.
Building on 2022’s success, this campaign merged human and technological narratives into a unified visual language. I pushed for richer layering, gradients, and dynamic compositions to elevate the storytelling. The campaign supported a successful show and earned the Marketing Genius Award from the Gold 100, which recognizes the top trade show marketing campaign across all major trade shows in the United States.
IMTS 2026 — Six Days…
Every two cycles, IMTS undergoes a brand reset to keep the show fresh and to accurately reflect the state of manufacturing. For 2026, the campaign introduced a refined visual identity that paid tribute to Chicago, the show's host city for many years. The new brand also features gold highlights, positioning IMTS as the gold standard of manufacturing trade shows. Six Days… balances boldness and elegance while reinforcing IMTS’s core focus: telling the stories of its exhibitors.
Every two cycles, IMTS undergoes a brand reset to keep the show fresh and to accurately reflect the state of manufacturing. For 2026, the campaign introduced a refined visual identity that paid tribute to Chicago, the show's host city for many years. The new brand also features gold highlights, positioning IMTS as the gold standard of manufacturing trade shows. Six Days… balances boldness and elegance while reinforcing IMTS’s core focus: telling the stories of its exhibitors.
The Find Campaign
The We Are IMTS Campaign
