The Find Campaign
The We Are IMTS Campaign
The Six Days... Campaign
Description
I led art direction for IMTS – The International Manufacturing Technology Show, the Western Hemisphere's largest manufacturing trade show - across three show cycles. Each IMTS visual system is anchored by a campaign that sets the tone for the entire event, with the dual goal of telling authentic exhibitor and attendee stories while delivering a distinct look for each cycle.
IMTS 2022 — The Find Campaign
This marked the first year all IMTS marketing was produced in-house. The Find campaign spotlighted the people and technologies behind the industry using simple, bold compositions and went on to win NYX Marketing Awards for event marketing and advertising design.
This marked the first year all IMTS marketing was produced in-house. The Find campaign spotlighted the people and technologies behind the industry using simple, bold compositions and went on to win NYX Marketing Awards for event marketing and advertising design.
IMTS 2024 — We Are IMTS
Building on 2022’s success, this campaign merged human and technological narratives into a unified visual language. I pushed for richer layering, gradients, and dynamic compositions to elevate the storytelling. The campaign supported a successful show and earned the Marketing Genius Award from the Gold 100, which recognizes the top trade show marketing campaign across all major trade shows in the United States.
Building on 2022’s success, this campaign merged human and technological narratives into a unified visual language. I pushed for richer layering, gradients, and dynamic compositions to elevate the storytelling. The campaign supported a successful show and earned the Marketing Genius Award from the Gold 100, which recognizes the top trade show marketing campaign across all major trade shows in the United States.
IMTS 2026 — Six Days…
Every two cycles, IMTS undergoes a brand reset to keep the show fresh and to accurately reflect the state of manufacturing. For 2026, the campaign introduced a refined visual identity that paid tribute to Chicago, which has been the show's host city for many years. The new brand also features gold highlights, positioning IMTS as the gold standard of manufacturing trade shows. Six Days… balances boldness and elegance while reinforcing IMTS’s core focus: telling the stories of its exhibitors.
Every two cycles, IMTS undergoes a brand reset to keep the show fresh and to accurately reflect the state of manufacturing. For 2026, the campaign introduced a refined visual identity that paid tribute to Chicago, which has been the show's host city for many years. The new brand also features gold highlights, positioning IMTS as the gold standard of manufacturing trade shows. Six Days… balances boldness and elegance while reinforcing IMTS’s core focus: telling the stories of its exhibitors.