AMT Membership Branding
AMT Presence at IMTS – Branded Pillars
AMT Is... Ad Campaign
AMT Comic Strip for MT Magazine
My Role: Senior Graphic Designer – AMT Brand Lead
Organization: AMT – The Association For Manufacturing Technology
Organization: AMT – The Association For Manufacturing Technology
AMT represents the United States manufacturing technology industry. Its marketing reaches members, policymakers, researchers, and international partners, which means a high volume of work for very different audiences that all have to look like one organization. I lead a small design team on that work while designing alongside them.
Rolling Out a New Brand
When AMT introduced its current logo and identity, I helped carry it across the organization: the “AMT IS…” ad campaign, membership materials, and collateral. Each “AMT IS…” ad pairs one claim (Global, Transformative, Industry Insight) with a single strong image, positioning AMT as the industry’s knowledge leader rather than just a trade group.
When AMT introduced its current logo and identity, I helped carry it across the organization: the “AMT IS…” ad campaign, membership materials, and collateral. Each “AMT IS…” ad pairs one claim (Global, Transformative, Industry Insight) with a single strong image, positioning AMT as the industry’s knowledge leader rather than just a trade group.
Giving the Brand Character
Membership renewals are easy to ignore. I created Nan0, a robot character who became the face of AMT’s membership campaign, so renewal communications felt like something members wanted to open rather than another invoice. His counterpart, Aer0, appeared in the IMTS 2022 campaign. Together, they won NYX Gold for Character Design in 2022.
What’s Next
I’m now leading AMT’s next rebrand: research, concept development, and stakeholder presentations aimed at bringing the association’s identity closer to the IMTS visual system while keeping the equity AMT has built.
Membership renewals are easy to ignore. I created Nan0, a robot character who became the face of AMT’s membership campaign, so renewal communications felt like something members wanted to open rather than another invoice. His counterpart, Aer0, appeared in the IMTS 2022 campaign. Together, they won NYX Gold for Character Design in 2022.
What’s Next
I’m now leading AMT’s next rebrand: research, concept development, and stakeholder presentations aimed at bringing the association’s identity closer to the IMTS visual system while keeping the equity AMT has built.
