Cover and TOC for Graphic Standards Guide
Cover and TOC for Graphic Standards Guide
Subsidiary Logo Rules from GSG
Subsidiary Logo Rules from GSG
Mockups and Photography style Examples from GSG
Mockups and Photography style Examples from GSG
BW Full Page Magazine Ad, Full Page, Full Color Ad, Half Page Full Color Ad
BW Full Page Magazine Ad, Full Page, Full Color Ad, Half Page Full Color Ad
Stationary for Stage 3 Tours
Stationary for Stage 3 Tours
Description
Stage 3 Tours is an adventure travel company that specializes in luxury car expeditions. If you were to book a tour with Stage 3, you can push the car of your dreams to the limits of speed and performance on world renown tracks around the globe and on the open road. The branding style is meant to be bold and luxurious to match the personalities of the high end sports cars featured. 

My Process

The logo combines aspects of travel and driving with the suitcase and the simple car silhouette. The graphic standards guide shows how the logo should be used, along with two subsidiary brands called Trackless (an off-road adventure travel company), and Rooster Tours (a motorcycle adventure travel company). These subsidiary logos complement the main logo with the use of negative space and similar typographical elements. I created three striking magazine advertisements for the brand and stationary set to accompany the logo designs. 
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