These ads were created to represent Stage 3 Tours in a travel magazine. The top two ads are scaled at full page magazine advertisement specs, while the bottom ad is a half page advertisement. As part of the project, one ad had to be grayscale, while the others would be full color prints. 

My Process
I wanted to show the luxury style of the cars and adventures that could be experienced through these ads. They also needed to show that the customers would get to explore them in the every day world as well as out on the track. The advertisements are united by the typography treatments as well as the photography styles. I wanted to express different aspects of the trip within each ad. The first shows how the experience is about more than the cars with the beautiful scenery and travel. The second ad shows that the customers will be able to push these cars to the limit on the track. The last ad shows that you will actually get to explore with these high performance cars in the real world. 
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